Do you fancy a joint business venture with me?

So, just this morning, I opened my LinkedIn inbox to discover a request, along with an offer to JV (joint venture) from someone with a  ‘brand new, revolutionary opportunity with huge earning potential’ Just so we are clear… I’m all for peeps going out there to make contact – we all have to! But lazy requests, effectively from a stranger straight into a sales pitch?

That makes no sense!   So answer me this… why would ‘I’ want to be a part of something, with people I know nothing about? In the same way, why would YOU want to put your name, and reputation, to someone that is literally shoving a sales pitch onto you within a linked in request. This person I didn’t know, nor on this opening, intend to get to know. Their intention is purely to sell and promote their stuff.  I have no interest therefore in their joint venture or revenue share.

Just for the record, I have no interest in any joint ventures or revenue shares.

Now, if a friend of mine, or someone I’d met via Bradcamp, NowWhat, or someone who had built a relationship up over time came to me with a ‘business proposal’, I would be all ears… Why?? Because we have formed a connection and relationship ahead of the point of them asking for something.

Meet, like, know and trust. It really is that simple! But it takes time!

Never forget the fundamentals of business boys and girls; relationship building! It takes time! If you want to skip the steps that’s fine, just don’t expect any success in that, and, in Mr LinkedIn case, don’t get pissed off with me when I knock back your ‘mind-blowing, unique, ground-breaking, insert own buzzword of choice) business and it fails to get off the ground.

The reality is, it wasn’t my boyish good looks that made them want to connect. It was the fact that I founded 4Networking that appealed to him. That same network that took 11 years to build. It’s been tough. Blood, sweat and tears. In droves.  But I think it is fair to say that it was, and continues to be, in the networking world, a huge success. This is because we have a fundamental ethos of people before business.

Get the people bit right, the business follows. What our linked in request friend tried to do was put business before people.

Anyway… here are some more tips to help you with building those relationships, which in turn will lead to more business.

  • Be yourself.
  • Don’t pretend to be interested in something you’re not.
  • Ask yourself this question; would your approach work on you? If the answer is no why are you doing it?
  • Make it easy for people to say yes.
  • Take the risk away from any opportunity (i.e. If you are a PR person, offer to do a free month of PR… on the understanding if you get the results you claim you will, the other person will hire.
  • See people as people, not as leads.


Now, I must go, so I can reply to our Linkedin friend…. Where the f**k is my cheque book??

Brad Burton

I am Brad Burton. The UK's #1 motivational speaker, founder of 4Networking and Amazon's highest rated business author. Yup.